DANDY GEMS CANDY CAMPAIGN
I created a whimsical box for a new product—
natural, organic, brightly colored dark chocolate candies (an upscaled healthier alternative to M&Ms). I named the candies Dandy Gems.
The face of the box has two sides that open away from each other. I illustrated the face with a man and a woman. When each side of the box is closed their faces meet.
The sides of the box have rectangular die cut windows displaying the colorful candy.
I created a point of purchase retail display, billboard, Facebook page, website, and print ads to promote Dandy Gems.
RETAIL POINT OF PURCHASE DISPLAY
This concept shows how Dandy Gems could be displayed within a TARGET store. Hanging above and in font of the endcap is an oversized 3D version of the candies with letters spelling SWEET. It would be suspended from the ceiling and viewable from a great distance.
3D Billboard
This concept shows how Dandy Gems could be advertised on a billboard.
Suspended below the billboard is an oversized 3D version of the candies with letters spelling SWEET. It would be attention-catching and viewable from a great distance.
