My goal was to create a campaign around someone I admired. I chose to design print material, social media, and tie-in merchandise to promote an exhibit at the Weisman Art Museum featuring the work of Saul Bass.
I designed a poster, museum banner, postcard, email invitation, Facebook pages, individual postcards, a postcard pack, t-shirts, and a quote button based on the style and color palette of Saul Bass.
The assignment was to create an ad campaign to promote someone I admired.
I illustrated and designed this poster for my campaign based on the style and color palette of Saul Bass. My intention was to design the poster art so that elements of it could be used in various other promotional pieces.
